本书围绕一个跨国案例展开，从一台设备的进口谈起，将建立厂家与代理的业务关系、产品、产品的分销、促销、定价、公关、销售、目标市场、客户及进出口货物价格商谈、付款、包装运输、保险、合同的执行等等联系在一起，围绕这个案例融入了相关的背景知识、会话样本及有关练习，学生可以充分理解案例背后的商务运作。
taph
Saturday, May 4, 2013
A conversation course book :business negotiation in global sales and marketing
本书围绕一个跨国案例展开，从一台设备的进口谈起，将建立厂家与代理的业务关系、产品、产品的分销、促销、定价、公关、销售、目标市场、客户及进出口货物价格商谈、付款、包装运输、保险、合同的执行等等联系在一起，围绕这个案例融入了相关的背景知识、会话样本及有关练习，学生可以充分理解案例背后的商务运作。
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