Showing posts with label shangwu. Show all posts
Showing posts with label shangwu. Show all posts

Saturday, November 12, 2016

English-Chinese - Chinese-English Interpretation for International Business


This book recommends that students who study international business interpretation need a certain level of translation. Because interpreters and translators have many similarities, interpreters have their own characteristics, that translators must be done in a timely manner, independent of a one-time translation, so the interpreter in the translation site, not enough time to scrutiny, It is not possible to turn to others or access dictionaries and other information. This requires business interpreters in addition to international business knowledge, but also a solid basic language skills and better Chinese and English language skills, as well as flexible and rapid response capabilities. At the same time, the book also recommends that students and self-educated people to care about domestic and international political and economic events, to understand the new trends in international business activities, in particular new policies and new laws and regulations, and continuously enrich and enrich the relevant knowledge and English-Chinese translation ability.
The textbooks pay attention to business topics and interpretation skills to integrate, content coherence, selection of new, full examples, highlighting the practical, operational characteristics. This book is divided into twelve chapters, each chapter consists of interpreting skills, listening translation practice, depending on the translation practice, chapter interpretation, on-site interpretation, simulation interpretation, business scenarios related sentence, cultural salon, supplementary exercises and other components. This book can be used as the book, college students of the textbooks, but also as a certain level of English students, as well as professionals in the field of business professionals in the self-study books.
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Thursday, November 3, 2016

Chinese Interpreting


English translation of the core curriculum series: Business interpretation (with MP3 CD 1)(Chinese Edition)
Publisher: Wuhan University Press Pub. Date :2010-04-01 (1991)
ISBN-10: 7307075873
ISBN-13: 978-7307075870
Business Interpreter is based on the "task" of business interpretation, which consists of five modules: "Business Reception", "Business Presentation", "Business Meeting", "Business Cooperation" and "Business Development" . "Business Interpretation" is based on the "working process" of interpreting practice. In each episode unit, "learning preparation", "project training" and "evaluation summary" are set up in sequence to form a complete series of interpreting teaching.
"Business Interpretation" introduces the concept of multiple assessment into interpreting teaching, and then designs three evaluation tables, "project evaluation", "on-site interpretation assessment" and "unit learning assessment", and then constructs "evaluation body", "evaluation content" Way "three-dimensional evaluation system.
So that students in the simulation process of teaching the scene really master business interpretation skills.

Project One Business Reception 商务接待
Unit One Protocol Routine 迎来送往
Unit Two Banquet Remarks 宴会致辞
Unit Three Escort Visit 陪同参观

Project Two Business Presentation 商务陈述
Unit Four Enterprise Introduction 企业介绍
Unit Five Products Promotion 产品推介
Unit Six Policy Presentation 政策说明

Project Three Business Talks 商务会谈
Unit Seven Business Meeting 商务会议
Unit Eight Business Negotiation 商务谈判
Unit Nine Profile Interview 人物访谈

Project Four Business Cooperation 商务合作
Unit Ten Joint Venture 合资企业
Unit Eleven Trade Organization 贸易组织
Unit Twelve Economic Forum 经济论坛

Project Five Business Development 商务拓展
Unit Thirteen Investment Introduction 招商引资
Unit Fourteen International Exhibition 国际会展
Unit Fifteen Marketing Strategy 营销策略
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Wednesday, November 2, 2016

Chinese Treasury Series: Easy Business Chinese


Easy Travel Chinese focuses ontopics of travelling and sightseeing.
Itconsists of several modules andprovides a comprehensive introduction to Chinese phrases andexpressions concerning withtravelling and sightseeing. It is believed that this book would behelpful for those who love both Chinese language and travelling.Although it tries to cover all aspects of travelling, negligence in some important language points may stillremain. Readers are welcome to put forward suggestions for our future improvement.

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Wednesday, August 5, 2015

BCT Vocabulary Learning Cards II Audio

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Consisting of simulation tests, spoken Chinese, Chinese writing, vocabulary building, flashcards, intensive listening and exercises, intensive reading and exercises, and vocabulary learning and exercises Language materials selected from a wide range of real-life business contexts, all of which are topic-oriented and up-to-date Providing HSK mock papers and different types of questions, helping HSK examinees achieve higher scores

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BCT Vocabulary Learning Cards I Audio

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Especially designed for BCT takers
- In strict accordance with the vocabulary of BCT Guideline
- With Pinyin, and equivalents in English, Japanese and Korean, and with choice examples
- With one MP3 disk for each book
- A portable and handy tool for BCT preparation

BCT is a state-level standard test established to assess the Chinese proficiency of non-native speakers engaged in business activities. The Office of Chinese Language Council International has full authority to lead BCT and award “Business Chinese Test Certificate”. BCT is held on the Chinese mainland and overseas regularly every year.

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BCT Simulation Test Audio

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This book characteristic
1, the editor has a wealth of business experience in teaching Chinese language and well versed in the syllabus for the proposition features authentic materials chosen business environment, and is expected to further expand coverage.
2. All exercises are simulated training mode, so that candidates immersive, advance preparation.
3, questions of training and reality test closely, books and interactive CD-ROM form. The book questions both speaking and listening on the CD appropriate content, practice time to provide exactly the same exam, candidates can keep abreast of their own level, it has a strong practical guidance.
4, the contents of this corpus questions of content-rich, with a strong sense of the times, familiar with and master these corpus, can help candidates further understand Chinese society and Chinese business etiquette, workplace culture, etc., but can also help students further understand Chinese society and Chinese business etiquette, workplace culture, but also can help students improve their ability to use the Chinese language in business activities.
Contents of the book "Appendix" section, are quote "BCT Outline" prepared jointly from China Suppliers occasion to promote the Leading Group Office and Peking University BCT R & D office.
Corpus used in this book, mostly from the recent press, radio, television. According to the characteristics and needs of this book, we selected the material to a certain degree of falsification.
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Thursday, February 12, 2015

Working in English New Cambridge Business English (Intermediate) Student Book

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"New Cambridge Business English (Intermediate) Student Book" Introduction: Working in English from Cambridge University Press, recently developed a set of intermediate to senior level business English learning materials. By the famous English education expert Leo Jones has prepared its popular New International Business English foundation. The kit is composed of seven modules a total of 40 units, involving a wide range of everyday work communication needs, focus on training in the practical work with learners of English communication and problem-solving skills were. Its comprehensive multimedia series than the material and communicative teaching and learning scenario simulation matched, reflecting today's advanced educational philosophy and teaching methods. In order to better meet the needs of Chinese learners, this series Editorial Board will organize experts to compile supporting domestic "counseling study manual."

Working in English has also been recommended as suitable for Cambridge ESOL BEC Intermediate (revised 2002 standard) the candidate's learning materials. When asked, it is also the Finance and Economics University senior undergraduate, graduate teaching first grade and ideal MBA Business English courses, especially English language training for service personnel only.
New Cambridge Business English (Intermediate) - Student's Book
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Monday, November 24, 2014

Success with BEC Vantage - Student's Book

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Summertown's Success with BEC provides a complete preparation course for the BEC exams, but is also an ideal focus for in-company training courses and for business people and students wishing to improve their English and job prospects.

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Saturday, October 18, 2014

Basic Oral Practice for International Business

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The book is divided into eight chapters and content based on the basic aspects of foreign (trade) business. Each chapter is written in the form of a bilingual, through various forms of business related to the chapter vocabulary, sentences, chapters, etc. oral drills to improve in foreign (trade) English level professional workers, especially business English communication and negotiation skills. To help learners further pronunciation, at the beginning of each chapter, set up targeted voice exercises; For active classroom atmosphere, each chapter has a story to practice in the form of humorous retelling the story; oral practice in order to make more close to life, each chapter has an appropriate topic to discuss topics and everyday shopping dialogue. In addition, each chapter has opened up a "Splendors of Imperial China Exploration" program, designed to help you increase knowledge related reserves.
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Tuesday, August 26, 2014

Business Etiquettes 2

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Chinese nation has a history of five thousand years of civilization, known for famous ceremonies, culture and education has a long history of traditional etiquette. Following 承周礼 Confucius, the development of "benevolence" ideology, "respect" for the kernel to "gift" in the form of constructed Confucianism, since then, become a ritual form of Chinese social life in the formation of long-term relationships , as a measure of a person and the availability of low moral standards upbringing scale. With the great rejuvenation of the Chinese nation pace, learning Chinese culture, speaking tradition, Xing etiquette, common practice, etiquette has permeated all aspects of social life, people exchanges, work and life, always inseparable from the ritual. Since the early 1990s, I began to open the school public relations courses for undergraduates and published textbook "public relations." Only one-half the length of the book talked about "public relations etiquette." Beginning of the 21st century, we set up a "Business Etiquette" course at College of Business Administration various professional. According to years of teaching practice, the formation of ten speaking script. On this basis, we read a lot of etiquette literature, screening and refining, written into this "business etiquette" materials. The contents of the textbook etiquette issues involved individual, family, social, and other aspects of the workplace. I hope students through learning, an overview of etiquette profile, master ritual knowledge, improve their quality and accomplishment, becoming a model for compliance with the protocol.
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Business Etiquettes 1

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"Business Etiquette" writing style throughout "module - sub-modules - learning context - Training Scene - Example task," the main line, visually introduced 10 modules, respectively, followed by an overview of business etiquette, business people image design, business contacts etiquette , commercial work etiquette, business communication etiquette, business visits and hospitality etiquette, business etiquette dinner, special events etiquette, job etiquette, business etiquette negotiations.

"Business Etiquette" Practical Teaching salient features designed vivid and specific, easy-to-operate "instance Tasks", elaboration of business etiquette concise, brief, popular, practical, avoid long-winded, so easy to understand, informative specific financial theory , practical, informative and maneuverability in one.

"Business Etiquette" not only can be used as general education students in the professional colleges etiquette lesson materials, but also as a public relations staff, marketing staff and the majority of employees and other business people understand the etiquette, etiquette master and improve literacy training books and self-study reference books.
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Monday, July 14, 2014

Electronic Commerce

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E-commerce as a new major application areas of the Internet, is growing at the speed of development of incalculable influence and change all aspects of social and economic life. Government, enterprises and individuals should be aware of e-commerce technology from different aspects in order to adapt to the information society. The purpose of this book is a comprehensive introduction of e-commerce applications and related technologies. The book is divided into ten chapters, introduces the concept of e-commerce development and its impact on social and economic history, basic e-commerce functionality and classification of e-commerce - Internet and WWW, security and control methods of e-commerce, e-Business online payment tools, e-commerce is mainly related industries - online retail, online banking, online advertising, e-commerce application development process, and finally looked to the future of e-commerce and the development of countermeasures in the world and in our country.
The book is characterized reference materials and the latest technology and dynamic foreign trade e-commerce courses, comprehensive introduction to e-commerce technologies and applications, together with examples and exercises, both as a college graduate in Business Administration (MBA), related professional senior undergraduate commerce course materials, can also be used enterprises and institutions engaged in research and application of e-commerce reference management and technical personnel.
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E-Business Basic

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Since the 1990s, the core of the Internet to the rapid development of information technology, the most representative of Internet applications --- e-commerce is a hot topic in all walks of life talked about, its growth rate and its impact on human society of then how to describe is not excessive! Despite the development of e-commerce has not been easy, met many new difficulties and new problems, but the plight of total e-commerce freed from constantly moving forward, its vitality and potential is obvious.

At present, the enterprise e-business enterprise modernization construction has been essential to the process of key aspects of e-government work is also being rapidly expanded widely in the land of China. Electronic banking more directly into the homes of ordinary people into life. Unconsciously many things around us have been or are being electronically it. As a living in such an era of rapid development and change of Chinese people do not understand e-commerce will lose a lot of things.
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Tuesday, January 21, 2014

Textbook for Business Chinese Course-Intermediate Level Vol.2

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This applies to foreign language teaching professionals (trade direction) of undergraduates. Texts selected from current newspapers and magazines in the article, the content of contemporary wealth, involving more than a dozen features from everyday shopping, family financial management to marketing, e-commerce and other topics. Revenue lot of business with new terms, vocabulary usage with Explanations to highlight words. "Syntax Talk" involving grammar and content, focusing on Chinese grammar in place of doing the difficult practical and in-depth explanation. The book will integrate speaking and writing, to read the main topics discussed at the organization on the basis of a lot of reading to improve students' writing skills and advanced level sessions argumentative. Referring to the current practice type matching the HSK exam, the candidate to meet the needs of students.

The texts are selected from current newspapers, covering topics like shopping, family financing and marketing. A large amount of new vocabularies are included with examples while grammar points are explained in details. Based on reading, the book will help students to improve their argumentative writing skills and conversational skills. Moreover, the author consults the HSK test in writing related exercises.  

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Monday, December 2, 2013

Developing Competence in Business Chinese: Speaking CD2

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Author: Li Quan; You Shu; Wang Shuhong;
Language: Chinese, English
Format: Papercover
Page: 200
Publication Date: 08/2010
ISBN: 9787544616386
Publisher: Shanghai Foreign Language Education Press
Series: Developing Competence in Business Chinese
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Developing Competence in Business Chinese: Speaking CD1

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Developing Competence in Business Chinese aims to be scientific, practical and interesting. Based on the requirements of Business Chinese Test (BCT), the set of Chinese lessons covers all the essential aspects that a foreign business man may encounter when doing businesses in China or with Chinese people, such as daily language used in travelling, living, dinning and socializing, and practical terminology used in interviews, meetings, inspections, negotiations, marketing and training.
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Monday, November 18, 2013

Integrated Course Business Chinese 3

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"Integrated Course Business Chinese (No. 3)," the idea complete, reasonable structure, through systematic study, both to help students improve their English communication skills, and help students understand the business activities in China required relevant expertise and cultural knowledge. Entire content of materials both concerned with major economic and business theory problem, but also has a strong focus on the practical significance of the specific methods of operation, both to introduce the mainstream view, but also describes the different views on the economic characteristics of the students a comprehensive understanding of China and business operation mode has a direct Help. Second, the flexibility and openness. This series of textbooks while maintaining system integrity, but also has strong flexibility, openness, suitable for different teaching plans and teaching objects.
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Integrated Course Business Chinese 4

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"New ideas planning materials Business Chinese Business Chinese Integrated Course (No. 4)," the idea complete, reasonable structure, through systematic study, both to help students improve their English communication skills, and help students understand the business activities in China required relevant expertise and cultural knowledge. Entire content of materials both concerned with major economic and business theory problem, but also has a strong focus on the practical significance of the specific methods of operation, both to introduce the mainstream view, but also describes the different views on the economic characteristics of the students a comprehensive understanding of China and business operation mode has a direct Help. Second, the flexibility and openness. This series of textbooks while maintaining system integrity, but also has strong flexibility, openness, suitable for different teaching plans and teaching objects.
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International Business Chinese Vol.1

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The book is targeted at readers who have learned 3,000 Chinese characters. It follows the tracks of two American business people in China, providing information on typical business activities to the learners. The textbook is divided into 20 lessons, each lesson comprises seven sections: the text, explanation in English, language key points, reading comprehension, background information on business, a short play, and comprehensive exercises. Volume 1 contains 10 lessons.
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International Business Chinese Vol.2

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The book is targeted at readers who have learned 3,000 Chinese characters. It follows the tracks of two American business people in China, providing information on typical business activities to the learners. The textbook is divided into 20 lessons, each lesson comprises seven sections: the text, explanation in English, language key points, reading comprehension, background information on business, a short play, and comprehensive exercises. Volume 1 contains 10 lessons.
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